An experienced and award-winning creative director, Michael Fiore started his first advertising/media agency in 1996. In the first year of business, Fiore and Friebergs landed major contracts with SEGA of America, Honda/Acura, SEMA, TOMY and HASBRO Interactive. In 2001, additional partners were introduced and the company was christened VP Media Group, which in 2006, morphed into The Loyalty Creative. As a Creative Director, Michael has helmed many commercial campaigns and projects.
Clients including MacGreggor Golf, Farmer John, Callaway Golf Eyewear, Gordon Biersch Brewing Company, Hopmonk Tavern, Budweiser, Body Electric Tattoo, Mattel, the Los Angeles Angels of Anaheim, Honda/Acura, West Coast Customs and Red Bull.
Michael's interest in developing creative marketing strategies stems from his artistic nature. In addition to designing campaigns for major brands, Michael is a die-hard musician. His credits include fronting his own major label band and opening for Van Halen and Poison, as well as doing a long stint as the touring bass player for Gary Puckett and the Union Gap, with whom he performed in many countries and stadiums around the world. In fact, it was the merchandizing of music and promotional souvenirs that fueled his entrepreneurial spirit and led him to the world of advertising.
Those who know Michael recognize that he is a people person. It’s an art, really. And just one of many in his arsenal. He inspires and motivates people, and has many long-lasting, devoted relationships - people who trust him to lead the way. He has a knack for attracting young, up & coming talent. No doubt he brings the chops and tools himself too - graphics & print design, branding & marketing, web design, video & film direction & production, event production, large environmental installations… nothing’s out of reach.
Michael’s passion is in full force in the newly formed Anyone™ Collective. Partnering with longtime friend & collaborator Stephen Chavez, with a fever to create fresh cutting edge design with an ever-expanding team of independent creatives who bring something unique and new to each project they tackle. In his spare time (and as the art on his arm attests), Michael is blessed with a beautiful family and brand new baby boy. And is obsessed with new media, music and anything “Apple”.
A prodigious creative talent and award-winning creative director, Stephen Chavez has been creating high quality content and visuals for global brands for over a decade. First showing up to the design world in his teens, and creating a name for himself around LA. Stephen has become a recognized name in the design world. His entrepreneurial spirit has helped him in creating his own businesses around Los Angeles. He specializes in creative direction, art direction, graphic design, typography, publishing, photography, web & interactive design.
In the past decade, he’s elevated the game for every client and partner he’s collaborated with. From print campaigns to major production photo & video shoots; convention hall scale events and even restaurant design for clients like the Los Angeles Angels of Anaheim, Honda/Acura North America, SEMA, West Coast Customs, Gordon Biersch Brewing Co., Mattel, Hasbro, Sega North America, MTV, TLC, The Discovery Channel, Warner Bros. Records, Reprise Records and Red Bull, Stephen has proven his award winning creative & design knows no bounds.
While still running his own creative agency, in 2009, he and two partners noted a rare void in the magazine publishing biz, and set off to create a new brand focusing an eye on the style & home décor of celebrities living it right. MH+L (Modern Home + Living) hit the stands nationally in 2009, with analog and digital assets carrying it to the masses. The cohesive brand and overall look of MH+L is typical of Stephen's aesthetic. The platforms in which he and his partners created are a sure sign of bigger things to come. With standing room only, celebrity strewn red carpet events and MH+L’s downtown LA penthouse Stephen and his team bring the high-styled world 3-D, as they showcase the life they feature in the pages of their soon to be global brand.
Long time partner-in-crime Michael Fiore and Stephen have teamed up to form Anyone™ Collective, a long-envisioned creative brainchild that gathers the best of the industry’s independent creatives who cannot / will not be tethered or tamed. Fresh design and production is the result, igniting flame and focus to creatives and clients alike. As Stephen first learned, and now preaches - the creative mind soars when given the right environments in which to fly.