Anyone Collective is a brand management and creative services agency specializing in brand marketing, website development, video production and promotion, print and electronic advertising, trade show campaigns, event marketing, creative strategy, logo design, brand loyalty programs and other brand marketing initiatives.
We are surrounded by the most talented creatives and believe that this group is capable of producing anything, anywhere, anytime with anyone. We love what we do and are inspired everyday to create something new.
Sobe/Pepsi sought to update the No Fear Energy Drink and we threw
out the idea of a character to resonate with it’s audience and to help
boost sales. Much research was done on expanding the market and how
characters/icons sell. We proposed a skull since it’s “hip” in the Action
Sports Market and seemed to exude a rebellious demeanor. Plus, who
would think of putting a skull on a beverage?
This project took many revisions and many can mock-ups utilizing skulls,
type, all over repeats, textures, color studies, and at the end of the day we
finally came to a solution. Below is the final chosen type, skull & wing
combo, and examples of usage.